Let’s just get one thing out of the way here. If you are looking for custom multi-level marketing software, I really can’t blame you. There’re a lot of mystiques regarding custom solutions, after all, everybody wants to feel special. Everybody wants to feel that their particular set of circumstances surrounding their operations are one-of-a-kind. That’s all well and good.
But the problem is you probably don’t want to pay thousands upon thousands of dollars just to feel special. That really is the bottom line, and that’s exactly the weakness that a lot of software implementers and software promoters exploit when trying to sell businesses and enterprises custom solutions.
The good news is there are perfectly good reasons why off-the-shelf MLM software makes the most sense as far as your business is concerned. Whether you’re a small one-person band just getting started in the MLM industry, or you run a thriving business that generates millions of dollars in sales every single year, you need to pay attention to off-the-shelf MLM software solutions, because they might have the set of solutions that you need, not just now, but for the long-term future.
Going the custom route might simply be a waste of money, as well as rolling the dice with the reputation and quality of your program. You worked hard to build your business. You don’t want to gamble with its reputation by entrusting its crucial and critical operations to untested custom software. Here are the six reasons why you should buy off-the-shelf MLM software.
Custom MLM software can be very expensive
This should be obvious. Coding labor is very expensive in the United States. Even if you were to outsource your development work to the other side of the planet, it can still cost you a pretty penny because of additional work. Keep in mind that software development, especially custom development, usually takes place in stages.
The developer might deliver the “complete” package to you but, believe me, the moment you start using it and the moment you start scaling up its operations, you probably would need other features. You probably would also discover certain rough spots that need attention.
Each and every time you need custom attention from the developer, this can easily be a billing situation. They might end up billing an hour here, an hour there and, regardless of whether you’re getting custom software development services from the Philippines, India, Bangladesh, Pakistan or Kenya, those billing hours do add up. It may well turn out that the custom MLM software that you got built is easily ten times the cost of off-the-shelf MLM software to do the exact same thing.
Existing quality assurance base
The great thing about off-the-shelf MLM software or MLM system is that the bigger its customer base is, the more peace of mind you should have. Why? When there’s a tremendous amount of people using the same sort of software, chances are, if there’s something wrong with the software, somebody, somewhere, somehow would speak up. This would then be routed to the company who produced the software and the patch or some sort of fix will be produced. This is the key benefit of open source software.
That’s why open source is a big standard nowadays. It’s an awesome software development model because you essentially get a nice huge geographically distributed quality assurance team every time you send out your software for free. While off-the-shelf MLM software is not free, the fact that it has an existing user base can give you a tremendous amount of peace of mind regarding bugs or security issues.
Covers most requested features
Another reason why you should buy off-the-shelf MLM software and steer clear or custom solution is, for the most part, its feature list and functions are products of market demand. In other words, there’s a reason why the software features certain functions instead of others. There’s enough market demand there.
Now, why is this a big deal? Well, chances are your needs are not very much different from other multi-level marketing companies. By focusing on your common needs, and doing a good job meeting those needs, off-the-shelf MLM software offers a tremendous value. In fact, it offers superior value because these requested features are not discovered on a first-hand basis. You’re not reinventing the wheel as far as feature sets are concerned.
Now, it may be true that you don’t need the whole list of features, you can get some level of assurance from the fact that should your needs change, those features are already available to you. There’s no need for you to spend extra dollars turning on those features, or customizing those features.
Designed for customizability
Believe it or not, even the most basic off-the-shelf MLM software that look so generic has some customizability built-in. Why? Customizability is crucial for effective and practical software development. All software developers worth their salt know that at some point in the life cycle of the product, the end user would want some level of customizability.
While they might not program in a tremendous amount of customizability, there’s still enough leeway there or some default features that can be customized later on. This is the reason why off-the-shelf MLM software is actually cheaper to customize than fully custom software. There are enough templates, or enough allowances in the software code itself to allow for quite a range of customization.
Battle-tested tier system
Make no mistake about it, the heart and soul of a typical multi-level marketing enterprise is its tier system. When somebody sends a referral, they’re expected to get paid a certain amount. As that referral goes down the chain, people expect to get paid. The more people in your tier system, the more people are incentivized the spread the word far and wide about your multi-level marketing program. The more people know about your multi-level marketing program, the higher the chance that more people will sign up and register to be part of the program. The more you register, the more people can refer and the more the program grows and grows. That’s how big successful programs are made and it all boils down to how robust their tier system is.
Everything about off-the-shelf MLM software solutions is that their tier referral system is battle tested. In other words, there’s no space for doubt, whether the tiers would be tracked correctly, and whether people would be paid the right amount for referring the right people to do certain things. There is no guesswork.
With custom solutions, on the other hand, you have to keep in mind that if you customize the tier system, it might have an impact on other seemingly simpler aspects or parts of the software. It’s not uncommon to customize one part of the software and end up having problems at the other side of the code.